A book of courageous stories of individuals who dared to defy expectations, to the timeless wisdom of thought leaders and visionaries, FORCE celebrates the human spirit in all its complexity and resilience. Speaking to those who seek to live a life of meaning, not just success, FORCE opens a door to authenticity and the limitless potential to overcome.
FORCE explores a variety of significant themes and messages that deeply connect with readers aspiring to ignite positive change, leaving a meaningful impression and a lasting imprint.
Eleni Kitra is a global leader renowned for her passion on Diversity, Equity & Inclusion. Her experience spans from business management to digital transformation, from communication to marketing. With a rich career spanning over three decades across various industries and geographies, Eleni is the founder of KITRA Inclusive, an esteemed inclusive leadership consulting firm.
Passionate about championing women in technology, Eleni has spearheaded initiatives such as women in leadership programs for Facebook EMEA and Global, founded the Women in Mobility GCC Forum, and serves as a dedicated mentor and gender equality ambassador. Eleni’s influence extends beyond her professional endeavours, as she actively contributes to the MENA business community by mentoring start-ups and co-chairing the Business Innovator Committee at Dubai Capital Club. She also serves as the Executive Director of the Advertising Business Group and chairs the Middlesex Innovation Hub, where she lectures on leadership and entrepreneurship. Recognized as one of the Top 100 Asia’s Women Power Leaders and named a CIO Times Influential Woman to Watch in 2023, Eleni continues to advocate for innovation, inclusivity, and sustainability in business and beyond.
Curated talks meant to inspire,
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Meet the extraordinary individuals who have shared their insights in FORCE
FORCE is dedicated to uplifting individuals from all walks of life, providing them with the resources, support, and inspiration they need to thrive. We strive to create a welcoming and inclusive community where everyone's voice is valued and respected.
We envision a world where diversity is celebrated, empowerment is universal, and opportunities for growth are accessible to all. Through our platform, we aim to ignite conversations, challenge stereotypes, and spark meaningful action towards positive social change.
On May 16, 2024, Eleni celebrated the official launch of her book, FORCE. The event was filled with joy, friends, and inspiration. Here are a few snapshots from that memorable day.
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© [2024] Eleni Kitra. All rights reserved.”